Online sports betting company Betway SA has announced that it has partnered with South African rapper AKA for his new company, BEAM DIGITAL. The Betway Group is a global online gambling company providing entertainment across a number of brands including Sportsbook, Casino, Betway Vegas, Bingo and Poker.
The aim for this partnership is to make sports betting more relatable, fun, simple and safe for sports fans.
Beam Group recently teamed up with Micore and Celebrity Services Africa to launch a first-of-its-kind digital agency. Beam Digital is set to revolutionise the way in which icons and their followers engage through the application of innovative mobile technologies and digital platforms.
The agency is also set to empower celebrities (musicians, actors, models and sport stars) to engage with their fans by broadcasting across exciting digital platforms and add extensive value to their followers through these platforms.
This collaboration will also allow fans to engage with their favourite celebrities, bet safely, support their favourite sporting teams and gain access to amazing giveaways that include hampers, and international trips to watch prominent sport games just to name a few.