The super-regional shopping centre steps away from the traditional norms of marketing and shakes things up with an innovative initiative to speak to its shoppers.
Entitled My Story My Style is the brand new vision for Canal Walk Shopping Centre. The idea behind the campaign is to feature a selection of South African heroes, each with their own unique style and story. They are all completely different and have become successful in their own right, while staying completely true to who they are.
“In line with the trends towards your unique self and trying not to fit into societal moulds on how we should think, look and act; we think it’s time for Canal Walk to have a campaign that supports our individuality”, says Camilla Lor, Regional Marketing Executive.
The seven brand heroes are Visionary Fashion and Beauty Blogger – Aqeelah Harron Ally, Ocean Pioneer, Inspirational Speaker and Author – Chris Bertish, Artist in Learning – Tony Gum, SA Soul Man – Chad Saaiman, Adventure Seeker and TV Presenter – Jade Hubner, Model Mom and Entrepreneur – Candice Boucher and King of Cool – Jimmy Nevis.
Lor says: “Feel good brands now want to offer the idea that it is okay to be you. We can all still feel fashionable and fabulous while remaining completely true to who we are. Each and every one of us have a unique style and a story that makes us special and that is exactly where the Canal Walk brand campaign starts.”
My Story My Style is an emotive journey in which the centre would like to take its customers on. It will be an in-depth look into getting to know all these brand heroes and understanding their stories behind their individual style. It is aimed at encouraging the public to be bold in their authenticity.
Make sure to get to Canal Walk to see all these inspirational touchpoints. To stay updated with Canal Walk Shopping Centre’s latest campaigns and events, visit canalwalk.co.za, or follow @canal_walk on Twitter and Instagram @canalwalk. For further information email [email protected] or contact +2721 529 9620.
Canal Walk Shopping Centre is Africa’s leading super-regional retail mall. Its dominant presence attracts diverse shoppers from an extensive portion of the Western Cape, and further afield, with its comprehensive retail and leisure options. Canal Walk merges the world’s most desirable brands with shopping convenience, entertainment and everyday leisure, all in a majestic setting.www.canalwalk.co.za. Canal Walk is co-owned by Hyprop Investments Limited and Ellerine Bros (Pty) Ltd.
Aqeelah Harron Ally is the Visionary Fashion and Beauty Blogger who has dominated by making a huge name for herself as one of the original fashion bloggers in Cape Town. She has a big following with her modest style of portraying beauty and fashion. She speaks to thousands of women from all walks of life through her blogs and online content.
Chris Bertish is the Ocean Pioneer, Inspirational Speaker and Author whom is the ideal role model for Canal Walk. Apart from his quirky, cute, laid-back and relaxed style he has become an inspiration for all South Africans.
Chad Saaiman is the SA Soul Man and an award winning singer and songwriter. He has a smooth and sophisticated style that is a household name for many Capetonions. He is a true hero who is passionate about making his mark on the local scene and inspiring people as he does so.
Candice Boucher Model Mom and Entrepreneur was the first face of Canal Walk and has now evolved from being a FHM, GQ, Sports Illustrated and Elle magazine model to a model mom entrepreneur. She is a supermodel who is relatable and fun-loving being both a sexy goddess and a mother.
Jimmy Nevis is the King of Cool and a true Cape Town success story. He has numerous hit singles and has received extensive commercial radio success. While his voice is well recognised across the country he has a unique sense of style, always pushing the envelope with fashion.
Jade Hubner is the Adventure Seeker and TV Presenter whom is multitalented and extremely versatile. She is a recognised face as a Top Billing television broadcast personality, fitness fanatic and singer. She is a superwoman warrior in her own right, who is taking on the world and making something of it.
Tony Gum is the Artist in Learning as an upcoming fashion and art influencer. She is known for her thought provoking creative self-portraits. She has been dubbed as Cape Town’s ‘It’ girl by The SundayTimes and featured by Vogue magazine.