Cape Wine Auction Trust Holds Beneficiary Workshop

Cape Wine Auction CWA_trustees_Raymond_Ndlovu_Wendy_Appelbaum_and_Mike_Ratcliffe

The Cape Wine Auction Trust has held its yearly beneficiary workshop at Boschendal Estate in the Western Cape. The annual Cape Wine Auction (CWA), sponsored by Nedbank Private Wealth, has set a local philanthropic precedent as the wine industry unites to raise funds to benefit education in the South African winelands. In February it raised more than R22 million for its chosen charities.

The Cape Wine Auction trustees have instituted a new model of distribution for the proceeds with greater collaboration amongst the organisations who receive assistance. The workshop included all 27 beneficiaries who shared their experiences.

The conference included a conversation with DeMorgenzon’s Wendy Appelbaum, who also serves as chairperson of Cape Wine Auction Trust.  The talk was facilitated by Noxolo Hlongwane, who is responsible for developing Nedbank Private Wealth’s philanthropy offering and strategy.

Said Appelbaum: “We all know that education can change a child’s life but it has to be holistic. It is not one intervention but a combination that is required. A child who is hungry or traumatised cannot reach his or her potential. We don’t have all the answers, we collaborate to see what works best but we are making a difference.”

She praised all those working at the organisations who receive funding: “Raising money is the easy part. It is the people on the ground who really have to be commended.”

The 2018 Cape Wine Auction takes place on February 9 and 10 at Tokara Wine & Olive Farm and Rustenberg Wine Estate. Visit or check out social media platforms for more information: Facebook: and Twitter: @CapeWineAuction

Era Baloyi

The author Era Baloyi

Era Baloyi is a Copywriter, Social Media Manager, Public Relations and Communications practitioner who is Co-Founder and CEO of Fame Africa TV. He's been with Fame Africa TV since 2014 and he's seen how the magazine grew. He focuses more on entertainment, music and movie reviews.

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