Internationally accredited celebrity photographer, Xavier Saer, has collaborated with one of the most iconic beauty soap brands, LUX in their latest We Are More TVC as the brand embraces things that reminds people of their unseen strengths.
The TVC, photographed by Xavier, features three of South Africa’s iconic women in Lira, Nhlanhla and Moneoa to bring an anthem inspired by these multifaceted beauties of women.
Watch the LUX We Are More music video here:
“The goal was to show that these three amazing women are more than just the music divas. We had to show their soul and how much time and effort they put in other talents they have and they truly shined in front of my lens,” expresses Xavier.
In just three short years, the South African photographer has risen from a novice without a camera to a prominent name garnering respect in the field, one that’s shot some of the world’s biggest celebrities and singers, done numerous magazine covers, and has been featured on several international television programs.
Xavier has managed to build up an immaculate reputable reputation awarding her to be internationally accredited, as well being established as one of the best celebrity photographers around.
Understanding the close relationship between beauty and fashion, Xavier, was hand-picked by Jennifer Rush for her 2015 World Tour where his images were used worldwide, and he’s worked with top celebrities like the late Simba Mhere (he took his last photos), Leanne Manas, Shashi Naidoo, Leanne Kistan-Dlamini, Khuli Chana and iFani, and has done brand campaigns for Land Rover, Mnet, Sun International, SAA, and Stimorol.
This opportunity provides Xavier with a solid foundation to more gain traction on the international stage. While Xavier’s rapid rise to success may seem like luck to an outsider, he has indeed paid his creative dues over the years.
Follow the talented photographer on social media for more tips on how to improve your photographic skills and for updates on his upcoming projects.