Multi-award winning, certified Platinum selling, Mr Cashtime, K.O, has embarked on a new era which sees him joining forces with the Sony Music Entertainment Africa family. K.O’s new signing coincides with the release of his new single release titled No Feelings which debuted on Metro FM, 5FM and YFM yesterday and is now available on all major digital platforms.
Stream or download K.O’s No Feelings here: https://itun.es/za/supklb?i=1260975530
“It’s the beginning of a new beginning,” expresses K.O on joining forces with Sony Music Entertainment Africa.
Mr Cashtime is back with a vengeance and his new single No Feelings, will remind his fans why he is affectionately known as the “Skhanda Gawd” for the critically acclaimed release of his Skhanda Republic album which played a significant role in changing the landscape of the South African urban youth music as we know it.
No Feelings was a trending topic in South Africa yesterday and is predicted to achieve high rankings on the various digital charts today.
“This is the first and official single off my upcoming album dropping late 2017 and the title No Feelings simply means ‘take nothing personal’. For the first time I’ll be showing my fans a vulnerable side of me through song by touching on my frustrations, aspirations, the competition, naysayers, friendship and life in general…” shares K.O.
No Feelings is a high-energy record of raw raps laced with a semi-melodic esque that will enable K.O’s core fans see him exploring a different musical approach as opposed to his signature sound. The lyrics are centered around the status quo of SA urban culture where KO stands as a key player.
Watch K.O – Pretty Young Thing (Official Music Video)
The release and promotion of K.O’s new single will be driven by Sony Music Entertainment Africa. “We are delighted to welcome K.O into the Sony family. We are excited to be working closely with an artist who has been at the forefront of the culture throughout his distinguished career. He enters this new chapter with the hunger of a new comer and we can’t wait to be part of this new and exciting chapter in his game changing career!” shares Refiloe Ramogase, MD of Sound African Recordings, a division of Sony Music Entertainment Africa.
Make sure to keep posted to K.O’s social media accounts for more details on his national media promo tour of new single No Feelings.