20 year old UK born, Ghanaian EDM musician, Økuntakinte, launches hisMelanin Girls Campaign in South Africa today following the highly successful debut campaign in Ghana earlier this year which caught the attention of the likes of BBC and is believed to be Ghana’s most engaging social media campaign to date having trended on social media for four consecutive days.
To join the Melanin Girls Campaign, post a selfie of yourself with the hashtag #MelaninGirlSA and tag @Okuntakinte and stand a chance to win a cash prize of R7000.
The Melanin Girls Campaign will run for the next 7 days thereafter Økuntakinte will select the winning selfie at random and announcement the winner on 14 October 2016 on his social media pages.
With the recent race challenges facing South Africa, Økuntakinte’s Melanin Girls Campaign aims to celebrate girls and women of all skin types, with the underlying message that regardless of how light or dark your skin colour is (melanin) you need to be comfortable in the skin you were born with and we need to celebrate all our “melanin” girls.
Økuntakinte’s Melanin Girls Campaign in Ghana was launched with a single of the same title. Following suit, Økuntakintehas done a remix to this single featuring South Africa’s Moonchild Sanelly. The #MelaninGirlsRemix single is available on all major digital platforms globally and has started enjoying rotation on South African radio with a music video to follow suit.
“The song Melanin Girls celebrates dark-skinned girls and is a call-to-action to embrace their beauty. It’s sort of an anti-bleaching campaign. However, the essence of the Melanin Girls Campaign is for everyone to embrace their beauty in its natural form regardless of colour. I hope the campaign will be well received by the South African audience as well as my new single and music video” expresses Økuntakinte.
Be the first to get your hands on the #MelaninGirlsRemix single. Below are some links:
MTN CallerTunez: SMS 4906905 to 30180
Connect with Økuntakinte:
Facebook: Økuntakinte (https://www.facebook.com/%C3%98KUNTAKINTE-153793041667188)