For the love of the game of basketball, Plugged Africa has partnered with Shesha to launch a unique range of The National Basketball Association (NBA) merchandise in South Africa. As a premium retailer of exclusive and limited edition branded merchandise, Shesha is selling the NBA range exclusively in their stores. For more information visit www.pluggedafrica.com. The merchandise is currently available in the following stores: Canal Walk, East Gate, Mall of Africa, Melrose Arch, Menlyn, Sandton and The Zone.
NBA is a men’s professional basketball league in North America; composed of 30 teams. It is widely considered to be the premier men’s professional basketball league in the world.
The partnership brings the culture of street-wear and lifestyle of the basketball game closer to the African market. The range is inspired by the world’s best NBA basketball teams, whose logo’s blend effortlessly with distinctive fashion led graphics that are unique to Plugged Africa.
“Our partnership taps into the cross-section of lifestyle, music (hip-hop, trap and in SA’s case house) and fashion of the sport of basketball. The players themselves have become style icons, and represent a form of African/African-American expression”, says Boikai Cummings Co-Founder of Invictus Africa Investment Partners, the umbrella company of Plugged Africa.
“Part of our growth and strategy (as Plugged) was to come together with a partner that understood what we are trying to accomplish with the brand; and Shesha have a clear understanding of the African youth market and how to communicate with its consumers, Authenticity of brand and message are pinnacle to all partners, the NBA, Plugged and Shesha alike.” says Cummings.