Our national anthem Nkosi Sikelel’ iAfrika was named best national anthem in the world by The Economist. It won this award because of its inclusivity and ability to bring people together.
Our anthem which, pieces together lyrics in Afrikaans‚ English‚ Xhosa‚ Zulu and Sesotho, combining an eponymous poem originally written as a prayer by late poet Enoch Sontonga and parts of South Africa’s former anthem, “Die Stem”, was hailed as “an act of musical healing”.
We’re calling all South African’s to be united by song and the spirit of Ubuntu in our Anthem project.
Submit your video to: anthemproject.news24.com
At the end of the project, three winners will each win a share of R1m in prizes for the charity of their choice. The prizes are a combination of cash, as well as media exposure on the 24.com network for the charities. Entries close on 19 April 2019 and the winners will be announced on 17 May 2019.
The videos will be judged on how they show national pride; whether they display a sense of the Ubuntu Spirit and caring for fellow South Africans; show creativity and enthusiasm; inspire the nation and if they enjoy public support.
More info on Myles:Cape Town born and bred, Head of Brand Studio and Proudly South Africa.
Inspiration for the Anthem Project:Our Anthem was voted the best anthem in the world in Dec 2017. We wanted to leverage this acknowledgement and promote unity in our country through a pay-it-forward initiative. We have a loyal and engaged community that read our portfolio of websites so we had an amazing opportunity to do something special. The Anthem Project took a few months to plan and when we looked for a partner to make this come to life, OUTsurance didn’t hesitate.
Immediate Plans: Entries (user submissions) are open until 19th of April, after which a judging panel will select 3 finalists and after a final push of the campaign, we will announce the winner as well as 2nd & 3rd place. Each of the finalists will receive prize money & media exposure.
Looking Forward: Given the huge success of the project, we are already in advanced planning for the next project – watch this space.
Image Courtesy: anthemproject.news24.com