Actress, dancer and television personality Bontle Modiselle just got into partnership with local brand, Inception Diamonds.
The diamond company promotes conflict free and environmentally friendly products to socially responsible consumers. The company also understands the effect that mining has on the earth and its commodities.
“We are proud to work alongside Bontle – she shares our vision, a collective narrative of consciousness. To create beauty without a social cost,” said Director of Inception Diamonds, Ross Reid in a statement.
According to the company, “Bontle has that elusive X-factor and her engaging personality and passion is refreshing in an industry that can sometimes become faceless and cold, setting her apart from many others.”
The star also expressed herself by saying she couldn’t be happier to be part of the collaboration.
“I’ve always believed in trusting the process. My life has been a reflection of the very same process that rocks undergo to become the diamonds we so highly prize. I too, as an African jewel, couldn’t be happier to be part of a partnership more fitting than this. Inception Diamonds has made the process beautiful again, one where these precious stones aren’t stained by the blood of men and tainted by the tears of women. How can I not be part of something so beautiful?” – Bontle Modiselle said.
“We can totally see a trend in “Eco-Friendly” buy-in from international markets. Collaborations between the lab grown diamond industry & luxury brands like Stella McCartney, and global tech leaders like Google, have shown us that a global revolution is on the cards. Marking our footprint in Africa whilst aligning the brand that is Inception Diamonds with international trends like these, are key. This collaboration between Inception Diamonds and Bontle Modiselle makes complete sense” Inception Diamonds spokesperson, Leon Haasbroek added.