Premium entertainment streaming platform, black, has partnered with one of the biggest music events this year – IVYSON – on the upcoming tour which headlines one of South Africa’s best young rappers Nasty C.
black will be involved with the much anticipated Johannesburg show in Melrose on 20 October, Bloemfontein at Khayeni Lounge on 9 November and Cape Town at The Castle of Good Hope on 30 November.
Fans can look forward to hit songs from his critically – acclaimed second studio album, Strings And Bling and older favourites such as “Juice Back” and “Hell Naw” amongst others. They can also interact with black at the official promo stands during the event.
“The IVYSON Tour headlining Nasty C is driving youth culture as we know it today, it is playing a huge role in influencing the digital generation who form a large part of our target audiences. We provide a service that allows them to enjoy entertainment on the go,” said Surie Ramasary Chief Executive, black.
“Social media has created the necessity to have news and entertainment live on a mobile device because this is where the current generation of youth spend most of their time. They demand content immediately and this is why we saw an undeniable synergy between us and the IVYSON Tour, we are speaking to the same audiences,” she added.