The New Year means a fresh new start and the adidas Originals‘ Bold and Bright Spring/Summer 2018 adicolor Series Collection is exactly what we need.
South African celebrities such as Amanda DuPont, Tshepi Vundla and photographer and creative director, Trevor Stuurman have joined the campaign.
Adidas is reintroducing four colorways that were first seen in 1983 – “Bluebird,” “Fairway Green,” “Scarlett Red” and “Sun Yellow” – the selection of apparel includes hoodies, long-sleeve crewneck pullovers, track jackets, track pants and lightweight outerwear. The adicolor collection also complemented with a capsule of six Campus colorways, which corresponds to the collection’s key colors.
WE ARE PEOPLE OF COLOR and we are proud to present the new #ADICOLOR campaign. Photography: Trevor Stuurman. | Ph Assistant: @regular_obby | Creative Direction: @rich_fumani & Trevor Stuurman | Model: @amandadupont | Make up: @beautybybenazir | Styling: @lthiiz | Hair: Princess Ndlovu | Agency: @andpeople | Client: @adidasza
The Adicolor range is available at most South African online stores, select Adidas stores and retailers such as Sportscene.