After destroying cancelling his DStv account, driving over his DStv decoder, and throwing his satellite dish off the roof of his house, Afrikaans singer Steve Hofmeyr, has urged his fans to do the same.
This comes after MultiChoice in a statement to Channel24 said that it would “in future not carry content that includes Steve Hofmeyr on any of its platforms”.
The statement came after the South African company last month threatened to withdraw its sponsorship of the Ghoema Music Awards if Steve Hofmeyr’s song, Die Land (The Land), wasn’t immediately removed from the list of nominees.
At the time Joe Heshu, MultiChoice’s group executive for corporate affairs, in a statement said: “We are committed to the building of a non-racial society and strongly condemn any acts of discrimination.”
He added: “MultiChoice is proud of its support for Afrikaans, not only our investment in content for our DStv platforms but also our sponsorships of festivals, events and the broader Afrikaans performing arts sector.”
In retaliation, Steve Hofmeyr, took to Facebook where he posted a video of himself destroying his decoder. He then urged his fans to do the same and he will offer a R10 000 reward to “one lucky winner” who did the same and posted a video on Facebook before 1 June 2019.
Steve Hofmeyr’s supporters took the advice and came up with creative ways to destroy their decoders, including roasting it on an open flame!
Image Courtesy: timeslive.co.za